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Izik Shir
CEO
Yitzhak is the second generation to Vitamins founders, and has initiated export and a Private Label services. He works closely with independent salons, spas and national retailers, and assists them with creating their unique brand and product line.

Haim Shir
General Manager
Haim is the third generation to Vitamins, joining the business when he was 17. Haim is passionate about R&D and business development to global markets. He learned the secrets of the trade first hand from Vitamins’ founders and is also invested in improving production processes.
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